First let me say that I really appreciate the hard work and the quality of your output. However…
My question is HOW?
How do you analyze the data that is produced by Hexatrack?
If I look at a Project and see that there is a primary keyword that has more than 8,100 clicks a day and the competition is 1 and ads are 9 and the CPC is .80¢ per click and the Pscore is 5.29.
Does the low Pscore make this a bad choice?
Does only 1 competitor trump the Pscore?
What if when I go to the ads there are really 35 of them and not 9?
I guess the question would be more accurately stated as How do YOU read the data you got from the Spy tool?
and…
How do YOU determine whether your want to Play in the market?
How do YOU Create a market domination Strategy?
How do YOU implement, create landing pages, autoresponders, backend Processes?
How do YOU leverage time by Outsourcing? Where do YOU go to get the help you need or want?
You mentioned that you were going to have a more in depth video about Sending Traffic and Tracking everything, but the question still arises as to How do YOU do this?
Perhaps this is not fair to ask the above, but you guys have set yourselves up as mentors to the Pro Users. There is so much ground that has not been covered between “Run your Spy Projects” and “Cash your first check.”
I thought that if there were going to be 30 videos that there would truly be a step by step process to follow.
Perhaps that is still in the making?
Guys, the meat is in the details, and there appears to be at least 8 chapters of Real Meat between “Spy Tool Project & Metrics” and the end of “Next Steps”
I look forward to your reply. I have run several projects and was looking forward to getting into the details about how to READ the data and take advantage of it.
Lets look at your example:
If I look at a Project and see that there is a primary keyword that has more than 8,100 clicks a day and the competition is 1 and ads are 9 and the CPC is .80¢ per click and the Pscore is 5.29.
So lets analyze this… that’s a lot of traffic with little competition and low cpc. If your tracking ads and see people are in and out then that is an indicator there’s no money here with what they are promoting. The term can be too broad to go after. If I look at “DVD PLAYERS” it’s searched on thousands of times daily but I would never go after that term because it’s too broad. ‘Sony DVD Player XPS0U812’ is a different story!
Alternative Solution: Can you capture the traffic and see what they want by surveying them? Could you then deliver what they want by making you own product? Do you think you could make some money here if you provide a solution to a problem or simply deliver what people what they are asking for?
On the other hand if there is that high volumeof traffic, it’s a not a broad term you may have found a hidden gem of a niche. My suggestion is keep your mouth shut and make a shit load of money. We are in several markets like this!
All the metrics in Hexatrack are indicators, use them as such to form a educated decision on how to proceed.
Let me simplify this process in two sentence:
** SPY ON YOUR COMPETITION, SEE WHAT THEY ARE DOING TO MAKE MONEY, DO IT YOURSELF (WHILE IMPROVING ON IT). YOU THEN TRACK AND REFINE. **
You don’t need 8 chapters of bullshit. It’s really that easy. What you have in this tool is POWER AND LEVERAGE. You are leveraging other people’s marketing and money to create a strategy to empower your own efforts.
Let me break it down a bit more so you can understand…
You decide to go after a market, enter a keyword and track the long tail for a number of days, I prefer a minimum of 14.
You start looking at the data you see…
Lots of traffic - what this means is there is a demand for this product or service. Great! Does that mean you can make money? Maybe, Maybe Not. It may be that people are just looking for information and are not spenders. How does one know? Spend money and see OR my preference: SPY ON COMPETITION. You can also create a list, survey and deliver what people want…
Little traffic- could be a long tail keyword with just buyers. For example people search for Sony TV XPS3207 are likely to be buyers. How does one know? competition.
No Traffic- No Money
Look at the players in the market (competition)-
most important question is:
ARE THEY ADVERTISING CONSISTENTLY DAY TO DAY?
If yes they are making money. The longer you monitor the better idea you have. It costs you nothing but time to track them.
How are they marketing? what are they promoting? Are they sticking around? What do their landing pages look like? Are they using video? Do they have a backend? Yes, what is it? What ad copy are they using?
STEAL ALL THIS INTELLIGENCE. YOU ARE GONNA DO THE SAME THING.IF IT MAKES MONEY FOR THEM IT WILL FOR YOU!
Is there a lot of competition? Yes? there is money in market, you may have to play harder by creating a backend. No? There may be no money here or it’s an untapped niche.
The Pscore is a guage based on ad longevity, position, traffic, cpc, and cpd. Watch that video again.
Market domination strategy is explained in this video. Watch it again. Hint: List & Backend
Track EVERYTHING and REFINE.
You want to outsource as much as you can. Website, copy, autoresponders, product creation. It depends on your budget.
Outsourcing can be found at guru.com, elance.com, odesk.com
We are working on more videos that will go deeper on the step by step of the basics. Hopefully this helps for now.
I am working on a beginning to end case study with a fellow pro member.
In the mean time if you have specific questions post them in the forum. We’re here to help.
Just picked up Google goggles and checking out HExatrack as well, dont mind if I do!
Really interesting tool sets, just starting out will be back soon.
I am still getting to grips with HexaTrracker and trying to understand what keywords to use. I have done my analysis and coem up with one keyword that I would have thought was being used and it astounds me that from my understanding that it is not.
The followign came up on my keyword:
Profitability: 4.00 (can’t understand why not first if it looks like no competiton)
Daily Spend: $2429.28
CPC: $2.52
CPD:964
Search volume: 5
Competition: 0
Ads: 0
Now what I don’t understand is how there are daily spend amounts IF there are no competing ads or competition, why this keyword is NOT number 1, if it being searched for?
Does this mean this is a good keyword to go for as it appears to be beign searched for…
I am having trouble getting to grips with which keyword - do I just go for the top one in Profitability even IF this means there is more competition? I am confused!
First let me say that I really appreciate the hard work and the quality of your output. However…
My question is HOW?
How do you analyze the data that is produced by Hexatrack?
If I look at a Project and see that there is a primary keyword that has more than 8,100 clicks a day and the competition is 1 and ads are 9 and the CPC is .80¢ per click and the Pscore is 5.29.
Does the low Pscore make this a bad choice?
Does only 1 competitor trump the Pscore?
What if when I go to the ads there are really 35 of them and not 9?
I guess the question would be more accurately stated as How do YOU read the data you got from the Spy tool?
and…
How do YOU determine whether your want to Play in the market?
How do YOU Create a market domination Strategy?
How do YOU implement, create landing pages, autoresponders, backend Processes?
How do YOU leverage time by Outsourcing? Where do YOU go to get the help you need or want?
You mentioned that you were going to have a more in depth video about Sending Traffic and Tracking everything, but the question still arises as to How do YOU do this?
Perhaps this is not fair to ask the above, but you guys have set yourselves up as mentors to the Pro Users. There is so much ground that has not been covered between “Run your Spy Projects” and “Cash your first check.”
I thought that if there were going to be 30 videos that there would truly be a step by step process to follow.
Perhaps that is still in the making?
Guys, the meat is in the details, and there appears to be at least 8 chapters of Real Meat between “Spy Tool Project & Metrics” and the end of “Next Steps”
I look forward to your reply. I have run several projects and was looking forward to getting into the details about how to READ the data and take advantage of it.
Donald
Donald,
Thanks for your questions.
Lets look at your example:
If I look at a Project and see that there is a primary keyword that has more than 8,100 clicks a day and the competition is 1 and ads are 9 and the CPC is .80¢ per click and the Pscore is 5.29.
So lets analyze this… that’s a lot of traffic with little competition and low cpc. If your tracking ads and see people are in and out then that is an indicator there’s no money here with what they are promoting. The term can be too broad to go after. If I look at “DVD PLAYERS” it’s searched on thousands of times daily but I would never go after that term because it’s too broad. ‘Sony DVD Player XPS0U812’ is a different story!
Alternative Solution: Can you capture the traffic and see what they want by surveying them? Could you then deliver what they want by making you own product? Do you think you could make some money here if you provide a solution to a problem or simply deliver what people what they are asking for?
On the other hand if there is that high volumeof traffic, it’s a not a broad term you may have found a hidden gem of a niche. My suggestion is keep your mouth shut and make a shit load of money. We are in several markets like this!
All the metrics in Hexatrack are indicators, use them as such to form a educated decision on how to proceed.
Let me simplify this process in two sentence:
** SPY ON YOUR COMPETITION, SEE WHAT THEY ARE DOING TO MAKE MONEY, DO IT YOURSELF (WHILE IMPROVING ON IT). YOU THEN TRACK AND REFINE. **
You don’t need 8 chapters of bullshit. It’s really that easy. What you have in this tool is POWER AND LEVERAGE. You are leveraging other people’s marketing and money to create a strategy to empower your own efforts.
Let me break it down a bit more so you can understand…
You decide to go after a market, enter a keyword and track the long tail for a number of days, I prefer a minimum of 14.
You start looking at the data you see…
Lots of traffic - what this means is there is a demand for this product or service. Great! Does that mean you can make money? Maybe, Maybe Not. It may be that people are just looking for information and are not spenders. How does one know? Spend money and see OR my preference: SPY ON COMPETITION. You can also create a list, survey and deliver what people want…
Little traffic- could be a long tail keyword with just buyers. For example people search for Sony TV XPS3207 are likely to be buyers. How does one know? competition.
No Traffic- No Money
Look at the players in the market (competition)-
most important question is:
ARE THEY ADVERTISING CONSISTENTLY DAY TO DAY?
If yes they are making money. The longer you monitor the better idea you have. It costs you nothing but time to track them.
How are they marketing? what are they promoting? Are they sticking around? What do their landing pages look like? Are they using video? Do they have a backend? Yes, what is it? What ad copy are they using?
STEAL ALL THIS INTELLIGENCE. YOU ARE GONNA DO THE SAME THING.IF IT MAKES MONEY FOR THEM IT WILL FOR YOU!
Is there a lot of competition? Yes? there is money in market, you may have to play harder by creating a backend. No? There may be no money here or it’s an untapped niche.
The Pscore is a guage based on ad longevity, position, traffic, cpc, and cpd. Watch that video again.
Market domination strategy is explained in this video. Watch it again. Hint: List & Backend
Track EVERYTHING and REFINE.
You want to outsource as much as you can. Website, copy, autoresponders, product creation. It depends on your budget.
Outsourcing can be found at guru.com, elance.com, odesk.com
We are working on more videos that will go deeper on the step by step of the basics. Hopefully this helps for now.
I am working on a beginning to end case study with a fellow pro member.
In the mean time if you have specific questions post them in the forum. We’re here to help.
What would be a fair price to pay for outsourcing
these items you just stated?
Hey Donald,
Just picked up Google goggles and checking out HExatrack as well, dont mind if I do!
Really interesting tool sets, just starting out will be back soon.
Dan
Hi,
I am still getting to grips with HexaTrracker and trying to understand what keywords to use. I have done my analysis and coem up with one keyword that I would have thought was being used and it astounds me that from my understanding that it is not.
The followign came up on my keyword:
Profitability: 4.00 (can’t understand why not first if it looks like no competiton)
Daily Spend: $2429.28
CPC: $2.52
CPD:964
Search volume: 5
Competition: 0
Ads: 0
Now what I don’t understand is how there are daily spend amounts IF there are no competing ads or competition, why this keyword is NOT number 1, if it being searched for?
Does this mean this is a good keyword to go for as it appears to be beign searched for…
I am having trouble getting to grips with which keyword - do I just go for the top one in Profitability even IF this means there is more competition? I am confused!